Shoplotse Google · Plugin for JTL-Shop 5

Purchases with revenue, cleanly in Google Analytics and Google Ads.

JTL-Shop 5 has no ready-made connection to Google Analytics 4 and Google Ads. So many shops don't measure at all, only page views, or without cookie consent. Shoplotse Google reports every step up to the purchase with revenue, but only once the visitor has agreed.

Buy now · 49 €Docs

Launch price €49 instead of €79 · one-time incl. VAT

Google Analytics 4 · EventExample

purchase

Revenue: €89.90
Order: #10482
Consent: yes
Reported: Browser + server

BeforeGoogle code in the template

− Page views only, no purchases and no revenue

− Usually runs without consent in the cookie banner

− Often gone after a template update

− Google Ads can't tell which ad sells

− No shipping costs or returns in Google Search

AfterWith Shoplotse Google

+ Product, cart, checkout and purchase with revenue in Analytics

+ Measures only once the visitor agrees in the cookie banner (Consent Mode v2)

+ No template edits, survives every update

+ Google Ads conversion with order value and order number

+ Brand, shipping, delivery time and returns as product data

Clarity instead of gut feeling

See where buyers come from (Google, Instagram, newsletter), which products get viewed a lot but rarely bought, and where visitors drop off.

Ads that pay off

Google Ads sees which ad brings real revenue and can optimise for buyers instead of clicks.

Stand out in Google Search

Shipping costs, delivery time and returns sit on every product page as product data. Google uses them for merchant listings.

More visitors from “opportunities”

The plugin shows search terms where your shop sits just behind the top results. A better page title often brings more clicks quickly.

Legally clean

Without consent in the JTL consent manager, the browser loads nothing from Google. If someone agrees later, the page is measured then.

No tech skills needed

The setup tab checks every step, tells you where to click and warns you if another plugin already measures and purchases would count twice.

Features

Everything the well-known Google plugins for JTL-Shop do

Plus Google numbers in the backend, which nobody else offers.

Analytics

GA4 with revenue

Categories, search, product view, cart (added and removed), checkout, shipping and payment method, and purchase with revenue, shipping and order number. Every order counts exactly once.

Ad blockers

Server-side purchase

The shop server reports the purchase to Google itself, so it isn't lost when a blocker stops the report in the browser or the customer doesn't return to the shop after paying. All you need is an API secret from Analytics, no tagging server of your own and no extra service.

Google Ads

Conversions and remarketing

Purchase conversion with order value, Enhanced Conversions (customer data SHA-256 hashed only) and dynamic remarketing by item number.

Tag Manager

Google Tag Manager

Connect Meta, TikTok or Pinterest pixels including purchase tracking yourself in Tag Manager, without a developer and without changing the shop. Product views, cart and purchase are already in the dataLayer. The container only loads after consent.

Consent

Consent Mode v2

Its own entry in the JTL consent manager. Without consent nothing goes to Google, not even from the server.

Google Search

Product data

Brand, GTIN (EAN), MPN, stars from your reviews, shipping costs per country, delivery time and returns. Whatever your template already outputs is not duplicated.

Backend

Reports and opportunities

Visitors, revenue, channels, products and landing pages from Analytics, clicks and search terms from Search Console. Right in the shop backend, 28 days compared.

Setup

Wizard with check button

Green, yellow or red for every step, with click-by-click help. Also checks your privacy page and warns about double tracking.

Shopping

Export check

Checks your existing Google Shopping export format for typical errors such as a missing brand or placeholders for condition and category.

Honestly

Strengths and limits

Why it's worth it

Tracking, Google Ads, product data and reports in one plugin instead of two or three
Google numbers and “opportunities” right in the JTL backend, no other plugin has that
Setup wizard with click-by-click help included, not sold separately
No template edits, works with any template
Tested with JTL-Shop 5.8.1 on PHP 8.3 and 8.4, checked with the JTL plugin validator
Runs without AI and without a Claude plan

What it can't do (yet)

Doesn't create conversion actions in Google Ads or upload offline purchases
Doesn't build its own Google Shopping feed or sync with Merchant Center
Product data for Google Search needs NOVA or a NOVA child template
Plugin backend and setup wizard in German only
The reports tab needs a one-time Google access with read-only rights
New on the market, no reviews from other merchants yet

Comparison

Shoplotse Google and the others

	Shoplotse Google	WebStollen Google Tracking	NETZdinge Google Codes	Google code in the template
GA4 with cart, checkout and purchase with revenue	Yes	Yes	Yes	No, page views only
Consent Mode v2 via the JTL consent manager	Yes	Yes	Yes	Usually not
Google Ads, Enhanced Conversions, Tag Manager	Yes	Yes	Yes	No
Server-side purchase (against ad blockers)	Yes	Not described	Yes	No
Shipping and returns as product data for Google Search	Yes	No	Separate plugin, from €129	No
Google reports and “opportunities” in the shop backend	Yes	No	No	No
Setup wizard with checks	Included	Not described	Extra charge (€119)	No
Create conversion actions via the Google Ads API	No	Yes	Not described	No
Price	€49 one-time incl. VAT (launch price, later €79)	€98, then €65 per year (net)	from €129, then €64.50 per year (net)	free, but incomplete

As of October 2026, based on public descriptions and prices in the JTL Extension Store. Other vendors' features and prices may change.

Shoplotse Google

€49 one-time incl. VAT at launch, later €79

Buy now Docs